This year, IE Business School and IE Marketing Club are excited to present IE Marketing Day – a first-of-it’s kind event at IE, focused entirely on the future of marketing.
Attendees and panelists will participate in discussions around the conference’s central theme – “The Future of Marketing: Digital and Beyond.” The conversations will explore how the digitization of our world has rapidly changed the way people consume media in the past decade. Conversations will also explore how the advent of digital has paved the way for creating new business opportunities and unique brand experiences.
Social media, mobile, as well as an array of digital distribution platforms have given birth to new disruptive initiatives and campaigns. Likewise, insights and analytics derived from the online space have created additional touch points to better understand and suit the needs of a brand’s users. Businesses today have a plethora of tools to drive their marketing efforts to optimal levels, opening new doors and growth opportunities.
As digital is ever-evolving, there lies an immense opportunity to leverage the technologies that exist today. Yet there remains a persistent challenge to cut across the clutter, given that this technology is now accessible to everyone.
The IE Marketing Club is excited to present a rich platform for discussing the many options available for today’s marketers, the strategic implications for businesses, as well as the various points of view of experts in the industry.