Redbility os invita a una charla informal con el premio nacional de diseño Alberto Corazón y Oyer Corazón. Ambos diseñadores le darán una vuelta al concepto de "El Diseñador y la magia".
Para ambos la magia en su profesión tiene dos enfoques radicalmente diferentes:
Por un lado, su admiración por la Magia del Diseño, comprender qué resortes se activan en el cerebro ante una imagen; el pensamiento mágico como pensamiento simbólico, y su capacidad de disparar nuestras neuronas.
Por otro, la tendencia del Cliente de creernos poseedores de poderes mágicos; en este ámbito el Diseñador se enfrenta a un entorno mágico donde las decisiones no son racionales. Este es el Lado Oscuro, que debemos conjurar con Design Thinking.
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